Tools

"TV Star" - TV planner

TV campaign planner by

1min GRP/TRP
15 min GRP/TRP

TV campaign management:

acctual GRPs
plan changes
add breaks information

TV post campaign
Invoicing
Data base of TV prices

"Print Moon" - Print planner

Management of Print campaigns
Orders
Invoicing
Data base of prices, technical information of all publications

"Ad Venus" - Competitors data analysis program:

Detailed analysis of advertising market;
Fast processing of large amounts of data;
Analysis of competitors communication by different views.

"MP Sun" - Mediapool internal process
management program:

Project management
Media orders
Time scheduling
Contacts
Finance reports

SOFTWARE

Infosys – TV optimizer, analysis;
Galileo – Print&Internet planner, analysis, Atlas research;
Supernova – radio planner, analysis;
Ad Options – data of media spending by advertisers, media, brands etc.;
Gemius explorer – optimization and planning of internet.