Tools
"TV Star" - TV planner
- TV campaign planner by
- 1min GRP/TRP
- 15 min GRP/TRP
- TV campaign management:
- acctual GRPs
- plan changes
- add breaks information
- TV post campaign
- Invoicing
- Data base of TV prices
"Print Moon" - Print planner
- Management of Print campaigns
- Orders
- Invoicing
- Data base of prices, technical information of all publications
"Ad Venus" - Competitors data analysis program:
- Detailed analysis of advertising market;
- Fast processing of large amounts of data;
- Analysis of competitors communication by different views.
"MP Sun" - Mediapool internal process
management program:
- Project management
- Media orders
- Time scheduling
- Contacts
- Finance reports
SOFTWARE
- Infosys – TV optimizer, analysis;
- Galileo – Print&Internet planner, analysis, Atlas research;
- Supernova – radio planner, analysis;
- Ad Options – data of media spending by advertisers, media, brands etc.;
- Gemius explorer – optimization and planning of internet.